Ready for robo-delivery? How people feel about automated delivery services

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In a world where online shopping is booming, big companies like Amazon and Walmart are planning to make thousands of deliveries using drones.

But the big question is: Are we, the consumers, ready for this high-tech change?

A team at Northwestern University, led by Professor Amanda Stathopoulos, looked into whether people are comfortable with the idea of getting their parcels delivered by robots, drones, or self-driving cars.

Their study, called “Robots at your doorstep: Acceptance of near-future technologies for automated parcel delivery,” was published in the journal Scientific Reports. The results? We’re not all on board yet.

The study found that people are generally more open to the idea of automated vehicles delivering their packages.

Maybe it’s because self-driving cars aren’t a totally new idea. But when it comes to drones and robots, there’s less enthusiasm. People seemed more willing to accept these technologies if they promised faster deliveries and lower costs.

Tech-savvy folks were more open to these new methods than those less familiar with technology. This tells us that people’s comfort with tech plays a big role in how they view these futuristic delivery options.

Professor Stathopoulos, who focuses on how humans interact with new transportation systems, pointed out that we’ve gotten used to fast and efficient delivery, especially since many of us have been working from home during the pandemic. But she also mentioned a paradox: while we love the convenience, we often don’t think about the downsides, like tough working conditions in warehouses, pollution, and traffic jams.

Maher Said, a former student of Stathopoulos, led the study. They designed a survey for 692 people in the U.S., asking their thoughts on different delivery options. Questions covered topics like how fast they want their packages, how they feel about how their packages are handled, and their general views on these new delivery methods.

The findings show that we’re excited about these new delivery methods, but society isn’t quite ready for them yet. Companies are pushing for drone deliveries because of worker shortages and the growing demand for online shopping. However, the researchers warn that these innovations might not take off if people don’t accept them.

Stathopoulos believes that shipping and logistics should be a major part of city planning. Some European cities are already doing this. She also thinks that policy makers need to get involved, especially as more drones start flying around and jobs change. She argues that companies need to work together. If every company uses its own technology, it could lead to unnecessary overlap and confusion.

By regularly checking in on how people feel about these technologies, Stathopoulos says that policy makers and companies can get ready for the future. This way, they can address people’s worries and reluctance to embrace new tech.

In short, while robot and drone deliveries might sound like something from a sci-fi movie, they could become a reality sooner than we think. But before that happens, there’s a lot of work to be done to make sure everyone is on board with these high-tech changes.

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