To what extent are Clinton and Trump campaign strategies driven by analytics?

Votes Early Maryland

A new feature article focuses on a major difference between the Clinton and Trump presidential campaigns that is often neglected in media coverage: their data operations.

In his Statistics Views article, consultant and statistician Carlos Alberto Gómez Grajales notes that Hillary Clinton has a long-standing internal department of analytics that has used statistical analyses to decide things such as how to connect with different voters (by phone, email, or at their front doors) and where and when to spend money on television ads.

In contrast, Donald Trump did not invest a penny in analytics during the primaries and has only recently made an effort to obtain voter information and consumer data.

“Just as analytics have helped companies become more accurate at targeting customers, political operations are now adapting to the data-driven era, using predictive models to invest their time and resources more effectively,” said Grajales.

“In the U.S. the democrats have an important edge in this department, as they have been using statistical analyses since 2008. This difference between the two campaigns may prove to be crucial for the November 8th outcome.”

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News source: Wiley.
Figure legend: This image is credited to Maryland GovPics.