The Nike HyperAdapt 1.0 is the first performance vehicle for Nike’s latest technological breakthrough, adaptive lacing.
The shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement.
The Nike HyperAdapt 1.0 in Black/White-Blue Lagoon will be available at the Nike Soho store and the NIKE+ ClubHouse at 45 Grand in New York — where consumers can learn about and trial the product — from December 1 at a retail price of $720.00.
Information regarding the booking of appointments for experience and purchase of the Nike HyperAdapt 1.0 will be available on Nike.com and the NIKE+ APP.
Additionally, a small group of NIKE+ APP users will have limited early access on November 28.
These users will be notified through the NIKE+ APP “Reserved for You” system, and offered the opportunity to purchase the shoe.
Later in December, the Nike HyperAdapt 1.0, in both Black/White-Blue Lagoon and Metallic Silver/Black-White colorways, will become available through the NIKE+ APP and select Nike doors in the U.S.
News source: Nike.
Figure legend: This Knowridge.com image is credited to Nike.