Pepsi just announced a plan to reduce sugar in its soft drinks to help prevent obesity. Its goal is by 2025, at least 2/3 of Pepsi’s drinks will have 100 calories or fewer from added sugar per 12 oz serving.
It does this may be because of the tax on sugar-sweetened beverages in Berkeley, California. In addition, soda companies have been blamed for increased ratio of obesity.
The nationwide law requires calorie labels on menus of chain restaurants that takes effect in 2017.
Researchers from Cornell University comment that Pepsi’s move is a win for everyone if the reformulated products are just as enjoyable to consumers and are healthier.
The consumer is in better health, the firm maintains its sales, and society avoids external medical care costs associated with diabetes and obesity.
Moreover, Pepsi’s move will make lower calorie drinks the new norm. Many current diet drinks are just labeled “diet” to attract customers who need to cut calories. If Pepsi makes changes in their flagship drinks, this can really improve consumers’ diet.
Researchers also mention that Pepsi will need to be careful in the rollout to ensure that consumers don’t push back on the reformulations.
Even if the company finds ways to reduce the sugar without changing the taste, regular drinkers may claim they can taste a difference.
News source: Cornell University.
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